ひのきの思い
Hinoki's Philosophy
Authentic taste, made more accessible.
Uncompromising Ingredient Selection
Delivering the rich bounty of the sea in its most delicious state—that is our starting point.
Centering around the Seto Inland Sea, we purchase fresh seafood carefully selected by our expert buyers at the market every morning.
Not only the fresh fish, but we strictly select only ingredients we are completely satisfied with, down to the rice for sushi and the blended vinegar that determines the final flavor.
Artisan's Spirit and Skill
Breathing life into the finest ingredients is the work of our artisans.
From the prep work that maximizes the umami of the fish to the "shari (vinegared rice) mixing" which requires exquisite temperature control and dexterity, we spare no effort in every step.
Years of cultivated skills and a single-minded desire to please the customers give birth to the ultimate piece of sushi.
Deliciousness, More Accessible
"We want our customers to enjoy truly delicious sushi more casually." That is the philosophy of the Hinoki Group.
To consistently offer sushi prepared by artisans at an affordable price, we are constantly refining our purchasing and preparation processes.
Whether for a special reward, a daily lunch, or a casual meal, we will continue to be a place where you can relax and truly enjoy authentic taste without putting on airs.